a precious

Occupying a commanding corner position overlooking one of London’s rare garden squares, 37 Golden Square is a collection of 22 luxury residences crowned with a stunning one-of-a-kind penthouse. Residents will enjoy a location in the heart of W1, where fine art, diplomatic quarters and new media meet.

Golden Square reflects the best of Mayfair life, with the West End, Covent Garden and Berkeley Square moments away.

elegance &

37 Golden Square is a building that sits seamlessly within the local architectural vernacular, with warm brick detailing, oversized windows and a pleasing sense of symmetry. The square itself enjoys an illustrious heritage having been the centre for London’s woollen trade, an ambassadorial quarter and a base for renowned artists. Today it continues to attract cultured and influential people.

You’ll never be far from the finest cultural and social experiences.

hallmark of

Home comforts and contemporary style, individually tailored for every home. The residences at 37 Golden Square have been designed in collaboration with renowned interior design house March & White, so effortless style starts as soon as the key is turned.

I treasure objects which increase in allure as they age. The patina on a piece of timber or leather as it evolves.
James White


Every apartment has been approached as a bespoke project, with varied layouts, personalised kitchen configurations and hand made joinery resulting in a sense of individuality for every resident. Each dwelling can be further customised to exacting standards by working in tandem with the interior design team.

Luxe living in arguably the most central location in London.
Elliot March

a welcoming

Designed for those who want a good impression every time, the lobby reflects the bespoke approach to interior design and attention to detail at 37 Golden Square. A reassuring presence is the concierge - discreet, professional and on hand to help with daily tasks to make residents' life simpler.